
I believe ‘reverse engineering’ is essential for producing creative ideas. The video clip below is a cool visual description of the terminology. This clip is the first 23 seconds of the movie trailer for Pay Check (2003) starring Ben Affleck and Uma Thurman.
I wrote a couple of blog posts a few years ago on creativity and reverse engineering. Though I have included relevant excerpts from both posts in this post, I would recommend that you click the links for these posts to read the full texts.
The first post titled “Creative Leadership 6” was published in 2010:
King Solomon, in the Book of Ecclesiastes in the Bible, said that there is nothing new under the sun. Everything is an adaption of something that has previously existed. Google and Facebook were not the first search engine or social network platform in their industry, but their founders adapted what existed before and then created something better than the rest. Today, both companies dominate their industries. Steve Johnson argued, in his September Wall Street Journal essay, that “big new ideas more often result from recycling and combining old ideas than from eureka moments.” Creative leaders are lifelong learners. They expose themselves to a diverse range of old and new ideas in order to make connections that they can adapt to produce innovative solutions.