Talking to Users: Key Takeaways from Gustaf Alströmer

Gustaf Alströmer, a group partner at Y Combinator, created a YouTube video entitled “How To Talk To Users,” which provides insights into conversing with users from an entrepreneur’s perspective. However, his interview tips and questions {see above} are still applicable to user researchers. As a user researcher, talking to users is a vital part of the job, and it’s essential to have an in-depth understanding of their motivations and frustrations. Alströmer’s video is 17 minutes and 30 seconds long, and it’s worth watching.

During a user interview, it’s essential to ask open-ended follow-up questions such as “What do you mean by that?” “Can you tell me more about that?,” and “Why is that important to you?” Additionally, note-taking is crucial, even if you are recording the conversation. It’s beneficial to observe users in their natural context when using your product or your competitors’ products to gain insights into their frustrations and delights. Lastly, encourage users to provide specific and concrete examples and focus on their problems rather than pitching solutions.

In conclusion, Alströmer’s interview tips are valuable to user researchers. Regularly talking to users, asking open-ended questions, observing users in their natural context, encouraging specific examples, and focusing on user problems are crucial when conducting interviews.

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