Always Be Shipping!

DALL·E artwork

ABC – “Always Be Closing”. This is a famous line in a movie called Glengarry Glen Ross {1992}. Alec Baldwin plays the role of an aggressive salesman sent from head office to motivate a group of struggling real estate agents. He kept repeating this line as an inspirational mantra: ABC – “Always Be Closing”

Always Be Closing Alec Baldwin GIF - Find & Share on GIPHY

A better mantra however for creatives is ABS“Always Be Shipping”.

You put in the work to produce a creative output you deem satisfactory and then ship it by sharing it with the world. It’s up to the world to decide how it responds to your work. 

Your job is to do the work and ship it but the audience’s reaction is out of your control. So seek to manage the only controllable thing – the creation and shipping of your work. Do that and move on to the next piece of creative work.

As Susan Kare, designer of the original Mac interface, said, “You can’t really decide to paint a masterpiece. You just have to think hard, work hard, and try to make a painting that you care about. Then, if you’re lucky, your work will find an audience for whom it’s meaningful.” {via The Practice by Seth Godin}

I like the end of Kare’s quote. “if you’re lucky, your work will find an audience for whom it’s meaningful” However, even without luck, you will still have the opportunity to develop your creative muscles through continuous shipping.

Finishing and shipping your work is a good habit to develop. Produce enough good content over time, and eventually, something will resonate with your audience.

What might be hindering you from completing and shipping your creative work? What are you doing to overcome such obstacles?

 Please provide your responses in the comments box below. 

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